What is Kickstarter? 
Kickstarter is a new way to fund creative projects.

We believe that:
• A good idea, communicated well, can spread fast and wide.
• A large group of people can be a tremendous source of money and encouragement.

Kickstarter is powered by a unique all-or-nothing funding method where projects must be fully-funded or no money changes hands.

[ source : kikstarter ]