By paying advertising online, we drive sales in our shops

• 40% to 50% of customer’s acquired through search are new-to-merchant buyers
• 9% of paid search clicks generate an in-store purchase

Merchants online and offline may be flying high on the increase in sales this holiday season, but in a couple of weeks, that high will wear off in the face of lagging traffic to and from outlets. The right campaign could, of course, help push more sales, but the historic cycle of high Q4 sales and low Q1 sales won’t change. The best merchants can hope for is to push small increases in traffic and use this time to build loyalty and engagement. A study by Yahoo and Revtrax.

full article : BIZ Report

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